The path to success for early-stage companies comes from making your first few customers incredibly successful and incredibly happy. It’s hard to get your first few customers, and many startups often do not have the perfect product/market fit. Your goal should be to get very close to your early customers, learn the intricacies of their problems, and try to make them incredibly successful in their jobs. When you focus on the success of those early customers, you not only get raving fans that will be happy to give you case studies but you also get people willing to pick up the phone and tell their friends about your company.
Contributors: Kurt Uhlir from Uhlir Ventures