Relevance Raises Response has something of value for every marketer from beginner to student to the advanced level. Always ahead of the curve, Bob Bentz has decades of experience in marketing, IVR, 800 and 900 numbers, ringtones, and now social and mobile marketing and he covers all areas in depth. He is truly a thought leader in this industry. Unlike other books in this space whose information and statistics can become outdated before the book is ever published, Bentz refers readers to a SlideShare account where the information is constantly updated.
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Contributors: Barb Breeser from Purplegator