Respect your audience’s intelligence (17/20)

Lots of ICOs today are attempting to appeal to uneducated investors by promising unrealistic returns and making extravagant claims about their technology. I don’t know if this works by luring in newbies. I do know, however, that it doesn’t work on real investors. People that might otherwise be interested in your project WILL be turned off if they see you promising things that shouldn’t be promised.

Contributor: Kyle Fournier from

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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