I suggest this book because every business must have a process for bringing in customers to generate sales or the business will die. The author, Claude Hopkins, writes about how to do this. He gives several examples of what works and why. He also explains things not to do. While many books are written about advertising tricks, Hopkins clearly explains what really works and how to use simple human nature to motivate buyers. The book is a fairly quick read but should be required reading for all business owners.
Contributor: Andy Curry