Search Engine Language (19/54)

In terms of digital marketing, one of the gravest and most easily avoidable mistakes is writing content for search engines rather than for users. Google and search engines have evolved a lot and moved away from giving preference to articles stuffed with keywords. In 2018, 2019, and beyond digital marketers have to focus on creating high-quality, unique content which provides real value to the users.

Although using keywords is still crucially important, this has to be done strategically, by using the focus keyword a couple of times throughout the article and then using related keywords.

Contributor: Daniela Andreevska from

Written by James Metcalfe

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