For small business retail stores, the biggest mistake is modelling their marketing strategy after large, already-huge competitors. As a small business, there’s a unique opportunity to do the sorts of things that large stores aren’t capable of. Best Buy can’t get their sales associates to take selfie videos that answer frequently asked questions that they can post on Facebook and Instagram. But the mom and pop store down the street can.
The big box stores are going to treat their customers—for the most part – as numbers. The small businesses can provide a white glove service that eases numerous pain points associated with the big guys.
Contributor: Michael Mignogna, CEO from minyona