Snapchat recently came out with the option to create both snap filters and lenses within the app itself and through their web platform. This is an awesome way to get people to interact with your company in the area, especially if you’re having an event. Create your snap filter/lens, make sure you let people know when it will be available, and drive people to use it with incentives or share it on other social media platforms with your own hashtag.
Contributors: Meg Raiano from reCreative Agency