Google reviews can help to increase the number of visits to your site as well as your store and so encouraging people to leave reviews is therefore really important for local businesses. For example, if you run a bar or restaurant and someone is searching for one locally as they fancy a bite to eat or a drink, they are likely to have a look at local results on Google Maps and make a quick decision about where to go. Having a decent amount of good reviews can therefore help them to choose you. Reviews can also be really useful for SEO and how people find your store. Often when leaving reviews, customers will use different language to that used by businesses when talking about products, which can have the added benefit of helping you to target more long-tail keywords and cover more keywords in general.
Contributor: Sean Nichols from Site Visibility