Care a lot about feminism and fight against discrimination in any way that you can, because if it’s not affecting you now…it’s coming for you, believe me. So, what did I do? I got angry, quit, and haven’t looked back. I started the most feminine brand I could muster in-spite of everyone’s declaration that a “woman sounding company name” would turn off (male) clients.
The same people who would never think that Pep Boys or Mr. Clean were a problem. That just made me push harder against these ingrained biases and forge ahead. And the funny thing is, we actually have more male clients than women, so there you go. Starting your own thing may not be feasible for everyone, but to be honest, it’s probably a lot easier to forge our own path than keep trying (unsuccessfully) to change things from the inside. It’s time we take our sisters by the hand, walk down a new road, and leave old ways in the dust, where they belong.
Contributors: Raquel Vier from Divas of Digital