According to Simon Sinek, it doesn’t matter what your team does, or how they do it – what matters is why. Once you’ve identified your “why” and committed to it as a team, it makes future decisions much easier, and gives you an incentive to succeed – you are committed to positive change and long-term success because of your “why.”
Start with Why incentivizes you to take a step back and look at your project from a wider angle, however small it may be. This gives you a blueprint through which to work, because you know “why” you’re working, and what you’re working towards. Sinek’s approach is unusual, but it works – Strafe Creative is proof of that.
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Contributors: Ross Davies from Strafe Creative