I believe every entrepreneur needs to read The $100 Startup by Chris Guillebeau. The book focuses on 50 real life entrepreneurs that started realistic businesses from scratch. Every business is used as a case study to teach you various strategies and paradigms. As the name suggests, many of these entrepreneurs invested very little money to get their businesses running. It’s a great read to learn about bootstrapping, marketing strategies, and to get some inspiration.
Future business owners will have a great mindset and plan after finishing it.
Contributor: Carmine Mastropierro | LinkedIn