Beyond just being the guy known for the original successful Macintosh marketing initiative, Guy Kawasaki is an excellent writer and educator. This book is not only packed with valuable information, it’s written in a light and charming manner that keeps you engaged, even through some of the less glamorous-sounding aspects of starting a business.
It’s a good read to help you assess if you are truly ready to undergo the venture in mind, and provides a map of the knowledge gaps you should look to fill in order to increase your chances of success.
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Contributors: Alison Haselden from CanIRank