The Boron Letters by Gary Halbert (3/56)

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Much of his work deals with how to write amazing advertising copy or scripts, while he glosses over the strategy. This particular book is an assortment of letters he wrote to his son, which makes the book a very personal one. He discusses how having an amazing offer is the foundation of good, lasting campaigns, and that lesson serves paper and digital marketers well.

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Contributors: Robert Moore from Clickmagic Marketing Agency

Written by Taegan Lion

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