Every business owner is going to face what Steven Pressfield calls ‘resistance,’ especially when just starting out. Pressfield argues that “the more important a call or action is to our soul’s evolution, the more resistance we will feel toward pursuing it.
The new business owner might not want to cold call prospects for multiple hours a day. He might think it’s too hard, feel discouraged, or decide he’ll do it another time – but these are all forms of resistance. This book is imperative for learning to recognise resistance, and then overcome it and act in spite of it. Business owners need persistence and discipline when starting out and this book is a great teacher of both qualities.
Contributor: Andrew Schutt