Zak Parker
As an entrepreneur, it’s highly unlikely your product or service will be truly unique. If your selling Shoes, SEO or Sun holidays, the chance is that someone else will be selling the same thing. The key in terms of mindset is to focus on selling the ‘experience’ of buying from you. This starts with you’re marketing, right through to your aftersales service. By focusing on the way you talk to customers and interact on an ongoing basis gives you a point of difference. Think about buying a box of cornflakes from Target vs Whole Foods.
The way you’re marketed for that product is different, the way its displayed in the store is different, the bag they are placed in is different. Ultimately, you’ll also be spending more at Whole Foods. This is often referred to as ‘adding value’, but ultimately it’s about the ‘experience’ you have when buying that product.
Contributors: Adam Pearce from Blend Commerce
