This is Kahneman’s magnum opus and summarizes his research into decision making from the past 30 years. Every business person should read and study this book as Kahneman destroys the myth that we are rational thinkers and decision-makers. Any MBA that thinks that business decision making is rational is grossly uninformed about the new science of human behavior and should read this book.
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Contributors: Douglas E. Noll from Noll Associates