- Establish yourself as an expert. Publishing content regularly on your website positions yourself as an expert in your field. By publishing content, you’re showing people you know what you’re talking about, which helps build credibility for you and your business.
- Build Trust with your (potential) customers. When you publish content regularly on your site, you’re able to help your website viewers trust you more. If the content you’re publishing really shows that you know what you’re talking about, you’ll have a better chance of winning business from your website visitors.
- SEO. Publishing content on your site regularly will help improve your rankings in Google search and get you to show up for more search queries. Increased rankings will help get more relevant traffic to your site, and therefore, more business.
Contributor: Andrew Schutt from Elevated Web Marketing