The UX portion is definitely of one the most overlooked benefits of a properly structured SEO campaign. A professional SEO agency not only helps with ranking your website but also with making your website as user-friendly as possible. They’ll consult with you on both cosmetic and structural changes to your site aimed at increasing user engagement and conversion percentages. If you want repeat website visitors, you need to provide them with a reason to do so – a compelling and user-friendly website is the first step in that regard.
Contributors: Brian Winum from MAXPlaces Marketing