What is Marketing by Alvin J Silk (15/56)

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I’m always surprised by how many people think they understand marketing but don’t know the fundamentals of which marketing strategies are built. This book is an easy, quick read but is also so useful in helping ground you in the fundamentals that will help you asses business problems and develop marketing strategies. I still keep it by my desk and reference it all the time.

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Contributors: Kylie McMullan from Finch Media

Written by Taegan Lion

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