With other social media platforms, there’s a constant danger that your content gets boring because it stays there. If you don’t post often you page looks lazy, because you aren’t keeping up with it. The other possibility is that you do post often, but creatively speaking you’re are not taking enough “risks”, and as a result, your content is failing to hold people’s interest. With Snapchat the posts disappear, there aren’t necessarily expectations, so whatever content you do post will be qualityby if only because there’s nothing to compare it to.
Contributors: Nate Masterson from Maple Holistics