With the holidays fast approaching, businesses are scrambling for ways to attract people to their stores. Customers can’t resist the temptation of a glistening storefront, especially around this time of year. As it has been said: if you build it, they will come. In this case, what you’re building is your store’s presence as well as its reputation. To help you get a head start on the holidays, we’ve made a list of creative ways to get people into your store.
1. Create an Inviting Window Display
When people are out and about, what they can see inside a store’s windows will tempt them to walk through the doors. Your window display must give an accurate picture of your business as well as a reason for shoppers to explore it. This is ultimately one of the best ways to attract a passerby to your store, so you should make your window display count.
2. Use a Reward System
Once a customer has made a purchase, you should give them a reason to come back and make another. Many stores today use reward systems to retain customers, and we recommend that you follow suit. Put in place a point system that offers shoppers a free gift or discount once they collect a certain amount.
SEO and PPC are some of the most effective online advertising strategies today, and business owners almost have to use them in order to get more in-store traffic. If you plan to use paid advertising to get the word out, be sure to use the proper methods. You’ll want to target a specific demographic and focus your budget on the local market as opposed to a national one.
4. Throw an Event
A store event is a great way to attract new and returning customers alike. Plan a trunk show or a flash sale, and include perks such as a giveaway or light refreshments. The people who attend will likely bring a family member or a friend along, which will add to your customer base.
5. Send E-mails
Further your business by making sure your customer base remembers that you exist. Send out e-mails to alert subscribers to sales or new items. Your presence in their inbox will keep customers aware of your brand. Including in-store coupons in your e-mails will also give them an incentive to physically go to your store, which will expose them to all the other great products you offer.