How To Start an Asphalt Sealcoating Business

There are many ways to start a small business, but sometimes the more niche or industrial it is, the more challenging it seems. Don’t fret. If you’re looking to start your own small business, there are many ways to do so to see success. Specifically, anyone looking for tips on how to start an asphalt sealcoating business has come to the right place. Read these tips to learn more.

Create a Business Plan

As with any business, your initial starting point is to develop a business plan. A business plan is a roadmap for any business venture. Within a business plan are the company goals, operations, marketing objectives, and financial projections. Business plans can further help in the initial loan application when you need extra starting capital from a bank. Lenders want to feel secure that their money will come back when your business succeeds. A detailed business plan can result in a greater business loan.

Scout for a Target Location

Additionally, scout out a target location for your services. Not every home has an asphalt driveway. Therefore, it doesn’t make sense to market or operate in those areas, even if a few homes do. Be sure to find neighborhoods where most—if not all—of the homes have some type of asphalt driveway. That way, you know they’ll need sealcoating services. You should also diversify your target location to increase your profit margins.

Know the Different Sealcoating Methods

This seems obvious, but it helps to know the business. As a professional, you should know the ins and outs of the industry. Still, it never hurts to refresh your knowledge. For instance, knowing tips on how to repair driveway cracks gives you an advantage over competitors. Whether you’re dealing with small cracks, large cracks, or debris, you should always know what to do to finish the job. Not only does background knowledge improve your performance, but it can also lead to a better result than competitors and help increase business.


The last tip on how to start an asphalt sealcoating business is to advertise. Like with any small business, marketing is crucial to increase customer relations. For a business like asphalt repair, word-of-mouth is a great option. You can go door-to-door to reach out to new customers, but remind existing customers to notify friends, family, or neighbors of your business. You never know who needs driveway repairs. Other advertising options include radio, local TV, or newspaper. Social media can also be a useful tool.

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Written by Logan Voss

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