Color is one of the best ways to make your brand stand out. But, the psychology behind the color can be very spotty. It often depends on the unique experience of the individual. Researchers found that up to 90% of snap judgments made about products are based on color alone. Color can make or break your product before your audience has learned anything about it. Each year, the major paint and design companies choose a color for the next year that’s meant to predict future trends. Let’s take a look at the color trends for 2019, and how your company can utilize them to bring out the best and brightest in your brand’s marketing efforts.
This mixture of blue and grey is described as honest and approachable. It’s reminiscent of the blueprints builders rely on to bring architectural designs to life.
Nugget is a deep yellow, golden hue. The palate is described as colors that capture the unique space between technology and the visions that inspire it.
Living Coral Pink
The color “Living Coral” embodies playfulness, energy, and a yearning to reconnect with nature. It’s proclaimed that the color is, a snapshot symbolic of what’s taking place in the culture at a moment in time.
Head Over Heels
This light pink color is currently a part of Benjamin Moore’s Affinity color collection. The collection is described as a sophisticated palette of harmonious hues designed to express your color vision with confidence.
Reflecting Pool is another 2019 Color of the Year. It belongs to a collection for those who move through life with an optimistic attitude and that it encourages adventure sought through openness and positivity.
Proton Purple, UFO Green, Plastic Pink
These three neon-based colors capture the aesthetic of the tech-crazy world. UFO Green portrays lush countrysides alongside whirly rows of binary code. Plastic Pink recalls its Barbie-esque background while also capturing the electric glow of nightlife in cities. Proton Purple is reminiscent of bright neon signs, humming devices, and also the palpable positive charge of our daily lives. Shutterstock states that these specific colors have universal appeal and are the top-three fastest growing colors in popularity globally.
Nightwatch is a response to last year’s black trend throughout the industry of design. The color is described as a versatile, deep green that gives a hint of nature with an urban-like sophistication.
When choosing a color for your marketing campaign, it’s important to pick one that you feel perfectly accompanies your brand’s image. If you’re looking to catch attention and evoke emotion, these color trends of 2019 are great palettes to start off with. These rich colors make statements on the current state of our culture; and what to look forward to in the new year. The next time you are creating a marketing platform, remember that the color that you choose speaks loudly without having to say a word.
This article was provided by Think Branded Media a video production company, based out of Dallas, TX.