When I decided to become an entrepreneur, I read Purple Cow. Purple Cow transformed my strategy for branding and launching my business. My target, first-time Moms, are too busy, and too flooded with information to listen to a typical marketing message. I realized that my product idea, and branding had to BE remarkable. If it didn’t stand out on its own, like a purple cow in a herd of Holsteins, then it would have been lost in the proverbial shuffle.
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Contributors: Becky Bavli from T is for Tame