This book is about Cliff Lerner and his journey on taking his dating app AYI (now called MetLife) from zero to a million dollar company. This is a step by step, no fluff playbook with lively storytelling, multiple growth tactics, numerous case studies, and practical lessons all packed between 316 easy to digest pages. Within this book, you will learn how to create a great product, identify only the important metrics to look at, utilize innovative growth strategies, media hacks, and create a culture of passionate employees.
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Contributor: Alex Altuhov from HandyKith