Zak Parker
Get the most from video via social media channels is to recycle! One 2 minute HD video can be turned into articles and blog posts (via transcribed text), still images (for Pinterest, Instagram and other platforms), audio (for podcasting) and of course multiple form factors in video (ideally a 30 second version on Instagram, 1 minute native video on Facebook and 2 minutes on YouTube). Syndication is a powerful tool indeed. One of the best examples I can give you is our own investment in video.
We posted the video to YouTube, then embedded and syndicated the video across our digital channels, including our website, email newsletter and social media profiles. We created the landing page for SEO AND for a limited paid media campaign to further maximize reach. The benefit of embedding YouTube videos is that you get the value of the visibility on YouTube and Google video search but also have the creative control of the content residing on your own website. The video itself stands on its own as compelling content, but the added benefit is the ability to rank for searches around Kathy Ireland and her show Worldwide Business.
Contributors: Kent Lewis from Anvil
