Zak Parker
Brands that spend tons of money on influencer marketing over social media make the mistake of thinking they need to spend their whole budget across two or three influencers. Often times it is better to target 15-20 influencers with a smaller following that engages well with their content. Additionally, smaller influencers are more flexible in meeting all of your needs and requirements.
Contributors: Blake Aylott from Project Build Construction Group Inc.
