One of the questions that gets asked a lot by people is whether the leather used is real. Which it is confirms Obaid. Sourcing the leather from a supplier in Pakistan who has been in the business for 50 years ensures the leather used for all jackets are strictly top-notch. This is definitely true as this element sure caught the attention of a certain someone who ordered custom leather jackets for the cast of The Challenge, a reality show produced by MTV. This led to a publicity boost for The Jacket Maker that is much needed for any startup, given that marketing a startup isn’t always a breeze.