Do a little digging to find the name (and ideally, the direct email) of the editor or coordinator for guest posts on the site you are pitching. About or staff pages are good places to start, but you can also read through recent posts and author bios to find the major players on a given site.
Personalizing the email greeting is far more attention-grabbing than a generic salutation and demonstrates the time and care that went into researching a site and crafting a pitch. If finding a name proves impossible, starting with Dear [Name of Outlet] team is far more compelling than an email that begins Dear Editor.
Contributor: Sophia Conti from inseev.com