Bottom Up Marketing (29/37)

Bottom Up Marketing – Jack Trout and Al Reis – by the authors of positioning..really shows you how to build a brand from the bottom up and not from the corporate level down which rarely works and is out of touch with the market.

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Contributor: Craig Wolfe

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Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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