The biggest myth surrounding digital marketing is the idea that content is king. I say this because creating content has never been easier thanks to technology and the internet has never been noisier. The challenge is in getting that content in front of the right people on the right channels. That’s why I’m a firm believer that distribution is the new king in town. The evidence in this reality can be found in the latest Instagram algorithm updates and challenges media companies are having with reaching their fans on Facebook. The best brands on social media are not only embracing the reality that content is important but they’re investing time and energy in the actual process for distributing their content effectively.
Contributors: Ross Simmonds from Foundation Marketing