Zak Parker
Too many marketers think they have to trick the algorithm because it doesn’t want them to be successful. This is just NOT the case. The algorithm is simply a highly sophisticated matchmaker. It uses all of the available data to make a mutually beneficial connection between advertisers and end users. Marketers are better off learning how the algorithm works and why. If you work with the algorithm, you will have much more success. You can’t go wrong with providing valuable compelling content your ideal customer is ready to devour.
Contributors: Anthony DeLoatch from DreamLife Business Builders, LLC
