I first heard about HARO when I was working for a PR agency, but have since moved to a law firm as the sole marketing arm for the entire firm. Although my job does entail some PR now, HARO has been instrumental in establishing more of a name for the firm as well as greatly helping our SEO efforts. As a marketer, the main goal is to enhance our SEO efforts – and HARO could not be a better resource for this.
Not only is it helpful for that aforementioned purpose, but HARO really does help businesses of all sizes. That factor alone is why I love the service so much – for people like me working for a smaller law firm, we have the ability to compete with large businesses who are able to outsource all of their marketing or PR efforts to an agency. HARO is a part of my daily routine, and I highly recommend it as a resource for PR and marketing professionals.
Contributor: Lindsey Andrews | Twitter