Extreme Ownership focuses not so much on the technical aspects of public relations, but on how to lead effective teams. Anyone in PR should read this book because regardless of your official job title, everyone will be in charge of leading something at some point. Whether it’s a meeting with your client or a full team of PR professionals, the book has many key takeaways for simplifying communications and making sure that everyone is on the same page.
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Contributor: Cassie Gonzalez from onepitch.co