The Tipping Point (14/15)

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Submitted to "Best Books: 15 Books Every Publicist Should Read"
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I firmly believe that success lies in ensuring you are doing the small things consistently well. It also provides great advice on creating virality with creative ideas.

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Contributor: Jennifer McDermott from finder.com

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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