There are dozens of financial blogs, so the first thing you need to do when starting out is figure out your unique value proposition. This starts with figuring out your specific area of expertise. Do you want to focus on personal finance? Small business finance? Finance for millennials? Finance for retirees?
There are so many paths you can take your blog. Yes, you can be a finance generalist, but then you need some other facet of your business that’s going to set you apart from the competition. Maybe that’s your writing style, your connections in the finance industry, or your own background in finance. Having a focus and unique purpose is essential to get started.
Contributors: Priyanka Prakash from Fundera