Presentation (5/6)

How can you produce something that people find useful, but also really enjoy?

Think about the copy, and the format. The words you write and language you use really matters, but so does the way you present it.

  • A bullet point list of financial tips might not be as compelling as a listicle with reaction GIFs for each tip, depending on your audience.
  • If your readers have grown up with YouTube then they may be more invested in your blog if you use video alongside standard text content.

Contributors: Kelly Brown from Innes Reid Investments Limited

Written by Ben Skute

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