There is nothing better for a local business than a local cause. Sure, the cause can also be national – but the more local the better. Take, as an example – the Humane Society. Most areas or counties not only have their own local chapters but they typically have their own specific local issues. Get in front of your local chapter and discuss local partnerships. You may have to start off by pledging to raise say $1K or more. Find out what the biggest local issues are and work it into your marketing plan. For some towns, it may be abandoned pit bulls, for others Rattlesnake safety.
Contributors: Scott W Johnson from Marindependent Insurance Services LLC