Ben Skute
An idea for content marketing that I don’t see a lot of tech companies utilizing is the highest converting content upgrade that I have on my site: flowchart quizzes. For example, my ‘Where Does Your Imagination Energy Go’ quiz is embedded as a Convertkit form in my blog posts, and it performs about 5 times better at converting people into email subscribers than any other piece of content that I offer.
Contributors: Cameron Gray from Evergray Media
