One great way for tech startups to utilize content marketing is by involving your customers in new product creation. When you are creating a new product, blogging about it can start generating interest and get your customers involved in the process. For example, if you are debating on new features, you can put them out to vote to the people who use or would use your product. Utilizing the consumers’ feedback will make them very interested in the finished piece.
Contributors: Rebecca Bertoldi from RebeccaBertoldi