I mean, sure you need to keep improving your copy and content, earning more media mentions and links, dissolving technical issues and errors, and monitoring keyword ranks etcetera, but if you worked hard (or your SEO expert did) to get you on the first page of Google’s search results, chances are that you will stay there for some time. Compared to SEO, PPC costs you money each time you want your website to appear on the first page. The same goes for print ads, TV, social media, email marketing etc. If you’re a business that is prioritizing long-term success over quick wins and is eager to work hard for it, having an SEO expert on board is downright essential. Another benefit of having an internet expert on your team is that there is someone who understands both the technical and creative aspects of digital marketing.
Contributors: Nabeel Khalid from Maven Global