A critical error I see constantly in strategic planning is not having a definition what strategy is. This may seem simple, but in practice, people think they are taking about the same thing, but they aren’t. And soon conflict and issues emerge. Good Strategy/Bad Strategy takes you through an easy to use definition of what strategy is and applies it to may situations so you can quickly understand what you should building through your planning process.
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Contributors: Gary Romano from Civitas Strategies, LLC