The best way to grow a Facebook Page is to grow a community around it by starting a group. We created the Gamer Girl Network (I play video games in my spare time) and started running the Women of Overwatch which now has about 3.5k members and growing.
Groups can get a lot of traction if you get the tone and atmosphere right. Overwatch is a fantastic game but with a notoriously toxic community. We felt that there was a niche there for a safe space for women where it has clear, simple rules, and a solid admin/mod team behind it to weed out anyone who is being nasty. The group has been so successful that many men have asked to join and a few days ago we launched Friends of Overwatch which is just like the women’s group but with men as well, same rules applied.
So tips, create your page, then create the group. Once you have it running make sure that you have a small mod team that you trust to monitor it. If you have too large of a mod squad you will end up with infighting. Make the rules clear and concise. Push out content that is relevant to your audience (and add fun stuff that they will appreciate), do giveaways, and make it an enjoyable place people want to visit. This system works and will embolden your brand. It’s all about the community growth as once you have that, your page will get the likes you want and a natural following.
Contributor: Jean H. Paldan