Hacking Marketing is a must read for those looking to learn best practices in marketing in the digital age. Scott Brinker provides a wealth of insights in regards to the digital transformation of the marketing discipline and the best ways to thrive in this new environment. The book is written in a conversational style, which makes it an easy read. The main focus of the book is to show the parallels between marketing and other business disciplines, most notably Software Development. I can’t recommend this book enough as it facilitates outside the box thinking for marketing strategy.
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Contributors: Jonathan Rosenfeld from Ion interactive