Unbranding by Scott and Alison Stratten (5/56)

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Every customer-facing aspect of a company is marketing, as a brand is how consumers relate to your business. Unbranding has 100 examples on what to do – and what not to do – to better market your company as a brand that consumers can’t live without. It’s a must-have for building a better marketing strategy – one that’s customer-centric, detail-oriented and scalable.

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Contributors: Dylan Brooks from Insurance Technologies Corporation

Written by Taegan Lion

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