I’m the owner of One Tribe Apparel, an e-commerce fashion brand that sells handmade clothes, bags & yoga accessories from Thailand. We also donate $1.00 per sale to the Elephant Nature Park that rescues & cares for abused elephants.
I use HARO primarily to get links and mentions for One Tribe Apparel which improves our search rankings & traffic.
The secondary benefit is being referenced as an expert in premier publications like Forbes & Business News Daily which helps me build my personal brand as an entrepreneur and digital nomad.
For HARO to be effective you must respond within the first few hours of the queries being sent out or you’re just wasting your time. You also need to be consistent and expect to only be featured in 10% to 25% of the queries you respond to.
Since I started taking HARO seriously in early 2017 I’ve been featured more than 50 times and I am a big fan of the platform and opportunities it’s brought me.
Contributor: Ryan O’Connor