HARO is a great way for startups to find PR opportunities to with reporters and bloggers we for sure know are interested in writing about a specific topic. While it’s very exciting to see HARO requests from Tier 1 outlets, as a startup, I also prioritize requests for quotes from bloggers.
Every small mention is a win and can help build thought leadership for founders. I definitely would recommend HARO for startups. Using HARO is sort of like shopping at a thrift store, it can take time to sift through everything but it’s worth it because you never know when you will find a gem!
Contributor: Carli Evilsizer | Twitter