I joined HARO on the day Peter Shankman announced it as a Facebook page called If I can help a reporter, I will. I was the 6th person to sign up. I knew Peter from a listserv for PR professionals, though I don’t think we’d met in person yet.
There are four main reasons I use HARO:
1. To get media coverage for myself. I send out lots of query responses–this is the 70th since New Year’s. I use a custom template (which you’ll see below this list) (Editor Note: Links included, but format slightly changed for this article) that includes a link to my media room and Wikipedia page, list of some of the more impressive media that have covered me, etc. On my media page, if you scroll past the boxed quotes from the first broadcast and then print journalists and click on any of the links starting with Radio, you’ll see a very long list of outlets that have covered me. The vast majority are either from HARO or an older, paid service I used to use called ProfNet. I haven’t counted the number, but it’s got to be well into the hundreds.
2. To pass on leads to others. I do this so often, I’ve got another template for that. I’ve helped many friends and colleagues and some thought leaders get coverage (and having thought leaders on my side is great if, for instance, years later, I want a book endorsement).
3. To learn about trends before they emerge into the wider discourse. I scan all the queries and sometimes open queries I know nothing about, just to anticipate where the culture might be going.
4. As a writer, I occasionally post a query if I want specific kinds of sources I don’t have in my network.
As a profitability consultant for green and social entrepreneurship businesses – and author of 10 books, most recently Guerrilla Marketing to Heal the World (endorsed by Seth Godin, Chicken Soup’s Jack Canfield, and many others), I show businesses how they can go beyond mere sustainability (keeping things the same) to regenerativity (making things better).
I work with them to develop and market profitable products and services that turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.
Contributor: Shel Horowitz