This book provides many simple straight-forward lessons for sales coming from the author’s experience as a National Basketball Association (NBA) executive (including his time with the New Jersey Nets in the 1990’s when, thanks to his creative and clever tactics, the team went from last place in home games attendance to best.)
While the examples in the book come from sports, the lessons can be applied to salespeople for all product categories.
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Contributor: Vassilis Dalakas from csusm.edu