The biggest myth in social media is the Field of Dreams theory that “if you build it, they will come.” Social is in the title. It’s social media. While it is great for your marketing budget, it is a time sucker. You reap what you sow. If you consistently put out useful content, you gain respect and a community built around your brand. If you fill out a profile and wait for the calls to come in, you’ll be waiting forever!
Calling something a marathon, not a sprint, maybe a bit cliché, but you really do have to put in the time and effort with social media. Also, follow the rules of each individual outlet. Fans of Facebook are looking for and speaking differently than users of Twitter. Be respectful of your audience and provide value, don’t just sell. Finally, in your posting, don’t be all business. To focus on the “social” aspect one more time, relationships are built by giving of your personality. Let a potential customer or client get to know you so that they feel good about working with you or trust to buy from you.
Contributors: Cat Smith from Get Social with Cat